Tamaz N. Murguliya
Creative Lead / CXO
UX and product executive with a strong background in human-centered design accross several industries, including software application design and UX in VR LBE. Established track record in building successful design teams focused on ecosystemic UX design and VR experience.

A graduate of the British Higher School of Art and Design (partner of the School of the Creative Arts of the University of Hertfordshire in the UK) with a focus on visual communications and art direction, I have over 17 years of professional design experience including 7 years on managerial position (Creative Director, Design Director, Chief Experience Officer), and more than 10 years of UX Lead position in both, UX and Visual Design.

Lecturer and regular keynote speaker on topics related to user experience design, VR and human-centered approach.

Currently working as CXO on User Experience Design in a broad range of VR solutions, including games, LBE attractions, education, and industrial simulation.
This was our second take on one of PlayVR LBE network's bestselling games - RevolVR. Despite RevolVR's advantages it was made out of a raw prototype and lacked visual consistency as well as well balanced gameplay. A year later we returned to our first PvP shooter and applied all our newly obtained knowledge and skills of the last 1.5 years of work to this new chapter. We completely redesigned the whole game from scratches, built a beautiful stylised world, designed new levels each with its unique play mechanics, and gave each character a unique set of weapons, VFX, and skills, which resulted in increased retention.
I lead this project both as Product and Creative Lead, while being responsible for designing the overall gaming experience.
World of Tanks VR
Fast paced PvP tank warfare in VR. One of our longest and most demanding projects. We've introduced the first version at Wargaming's WGFest in December'2017, and by the Summer'2018 released the grown-up version of the game at Gamescom'2018.
I was one to come up with the idea and key game mechanics and to successfully pitch the first concept to Wargaming after we spent countless weeks on testing the various ideas on how to get rid of motion sickness. Delivering the actual game was also my responsibility.

You also might want to read the full story about working on this project in my blog
Alpha CentaVR
A virtual quest designed as a surrealistic escape room for 1-4 players. Almost 45 minutes of cooperative gameplay with every room designed to be a unique puzzle, requiring players to use different skills to solve. After solving each room it transforms or warps into the next room, never allowing players to question the vastness of the universe they are currently in.
I outlined the ideas behind each room along with the idea of this seamless warp between the rooms.
As a result, this became the most successful VR quest experience in Russia's biggest escape room network "Claustrophobia".
Other games worth mentioning
PiratesVR was our first game that made it to the bestsellers. Easy to master gameplay and fun and light experience rocketed this game to the Top3 best selling games on PlayVR venues.
Our first take on PvP VR experience made straight out of the raw prototype. We were so passionate about the idea that forgot to truly polish visual aesthetics and pay enough attention to balance and pace of the game. Which nonetheless did not prevent this game from becoming number one shooter on PlayVR venues, putting behind titles like Serious Sam.
Kikoriki is one of the most popular animated series in Russia. We created VR experience for kids, based on Kikoriki universe, to make sure kids would be excited to play all 4 of our minigames, each providing companionship with one of four characters know from series. The game allows up to 4 players in competitive and co-op modes.
Fixies are the second most famous animated series. Based on the idea of tiny creatures that live inside the things and fix them, this animated series combines both entertainment and education. For us, it was a challenge to let kids shrink down to the tiny size of their beloved characters.
Recognition and Awards
World of Tanks VR, 2018
Best VR game of Gamescom'2018
by Dualshockers

News360, 2013
Best News app of 2013
by Appy Awards

News360, 2012
Grand Prix in News category
by Appy Awards
World of Tanks VR, 2018
Finalist in Out-of-home VR Entertainment of the Year (lost to Star Wars™: Secrets of the Empire by ILMxLAB)
News360, 2012
Winner in Media&News category

News360, 2013
Featured in News and Editors Choice on Google Play Store
Work experience
2016 — now
Head of Content Development
Chief Experience Officer
@ VRTech / Neurogaming
VRTech/Neurogaming is the biggest VR production house in Europe
With me being responsible for overall management, art direction, creative and user experience design we've managed to shape the entire network of VR arcade halls and establish a production of VR content for them. In less than 2 years
we've designed, produced and shipped 13 pieces of content, one of which
has been acknowledged and licensed by a AAA worldwide title as VR part
of World of Tanks family - World of Tanks VR. This game, in its own term, got rewarded with the title of Best VR/AR Game of Gamescom'2018 and nominated for VR Awards' best Out of Home VR Experience of the Year
2015 — now
Founder, UX Director
@ UX™
Assembled a distributed team of experts with combined expertise in product design, user interface and user experience design. Still working as UX and Art Director on projects, implementing human-centered approach and mentoring mid-level designers.
2013 — 2016
Design Director
Instrumental in evolving a small startup under the UNDEV umbrella, into an innovative cloud-based interactive media platform.

Directed the designing process of company ecosystem; including user experience across various devices, interaction patterns, and product features. Created guidelines for all third-party applications. Completed all research and development tasks, including implementing new forms of interaction
2012 — 2013
Art Director, UX designer
@ News360
Developed and expanded design concepts for highly sophisticated aggregator of news and information.

Team lead for enhancing Reading Experience and re-designing Android and WinMobile applications.

Selected Achievement:
– Appy Awards / Best News App of 2013
– Featured in News and Editors Choice on Google Play Store - 2013
– UN World Summit Mobile Award in m-Media & News – 2012
– Grand Prix Appy Awards in News - 2012
See full CV for the rest of my
more than 17 years experience
2008 2010
Visual Communication coursework
British Higher School of Art and Design
1998 2004
MA Software Engineer
Moscow State Technological University
Anton Kolkovskiy
Director of Business Development at WARGAMING

Tamaz demonstrated a strong vision for something unknown – how World of Tanks should look like in VR. He also showed himself as an experienced manager and expert in game production. Overall, it was a pleasure working with him for more than a year. Kudos!
Yehonatan Koenig
Co-Founder at Exit Reality VR, Inc

Good game design is not easy, its quick to overdo it and stuff too much and the kitchen sink.
Make no mistake its an art form where less is more, especially in attraction design for FEC's (Family entertainment centers), time wise you have 5-10 min max for the whole thing, where the guest needs to be in the experience, know what to do quickly, have a great time and want to come back to refine their skills.
Tamaz's Game designs for Revolver and World of Tanks VR achieve just this, two fantastic VR games I am proud to distribute, from a game designer that's pushing the bar for the whole industry. I'm looking forward to seeing what he comes up with next.
Alex Morozov
Regional Product Marketing Director World of Tanks (PC) CIS at WARGAMING
Having seen a fare share of VR experiences I can definitely state that Tamaz' creative touch and systematic management approach has led to creation of true gems like World of Tanks VR and RevolVR series, among other dozen of entertaining VR gaming titles. Being passionate about providing users with maximum level of immersion, Tamaz has lead the development teams that truly deliver. Under a lot of pressure and within the most strict deadlines. I'm honoured to share my experience with such a great person. The industry is truly richer with Tamaz!
Nicolay Danilov
Director, Advertising Products at RAMBLER&Co

I only had excellent experience working with Tamaz. Not only he sees big picture of his creation but his attention to details is amazing. Managing people is his another strong side. He is the true heart and brain of his team, providing good guidance both for the newbies and to the most experienced people. I often turn to Tamaz for advices regarding design and UX even since we do not work together for several years. His opinion is always very practical and is well supported with arguments. Yes, and whatever he does simply looks good.
Vladimir Korovkin
Head of Innovations and digital studies, IEMS at Moscow School of Management SKOLKOVO
Well, Tamaz is just the true professional in everything whichconcerns interface design and UX. Inquisitive in getting the brief,creative in solution and inspiring in leading the team ofsubordinates and colleagues. I was really enjoying every bit ofworking with him and managing him.
Maria Adamian
CEO at Friendly Voice, Founding Partner at Ecamb.com

I had the pleasure of working with Tamaz in 2010-2011 on twolarge conferences, TechCrunch Moscow and Life in Technology. Hewas in charge of branding and web design. Tamaz is an example ofimpeccable taste and skill, a true professional.